The containers takeaways no longer an essential option for business owners in the hospitality industry. Next, we analyse the most important characteristics of this type of products to ensure not only the preservation of the product, but also to promote your business correctly.
Characteristics to consider when choosing take-out containers
The person who orders this type of product always wants to taste the dish of their choice without being affected by external agents. In addition, it must be taken into account that the containers are resistant to transport and that they offer a good image.
Material type, strength and quality
There are numerous types of take-away food packaging materials: expanded polystyrene, plastic, polystyrene, cardboard, aluminium, foam. Selecting the best option will rest on the kind of food that goes inside, its texture and its temperature. (solid or liquid).
Plastic containers happen to be usually valid for all types of food and are very resistant.
Expanded polystyrene or porexpan containers, characterized by their lightness, since they considerably reduce transport costs and are fully recyclable.
Aluminum containers maintain the quality of the product very well. Suitable for meat and fish. It maintains the temperature very well.
Foam containers are ideal for preserving food, since it maintains the temperature for long periods of time.
Cardboard containers are perfect for those products of little weight with easy food recipes, since it is a light material, although rigid and resistant.
Optimal conditions to maintain product quality
It must be taken into account that the same container is not suitable for all types of food. For cold meals, the most suitable containers are airtight ones. A good option is plastic containers with a hermetic lid or also those with safety hinges. They help to maintain the quality of the product in perfect condition.
In the case of hot meals, the containers should not completely close the product, otherwise it will continue to cook in its own heat and lose properties and flavor. The most suitable containers for this type of food would be aluminum, foam or cardboard containers, since they maintain the temperature very well.
Practical and attractive design
A practical container is still the one that offers the best storage possibilities, a good price and a perfect platform to publicize a specific gastronomic offer. The problem is that most packages are always the same. Therefore, if you decide to differentiate your business from the rest, bet on innovation and personalization of your packaging.
There are world-renowned establishments that are known for the shape of their glasses or the containers they use to serve take out food. This is the goal: to get the packaging to announce that inside there is a meal cooked by a specific business. Adding your logo and a message like “Enjoy it!” you will achieve a great result.
Although eating is something that everyone does, this does not mean that takeaway establishments aim to reach the entire population. To improve promotion there is nothing better than focusing on a segment of it and changing the design of the packaging to attract that specific clientele. In other words, marketing not only goes inside the package, but also outside.
Adaptability and usability
If your customers are mainly professionals who eat at work, why not offer them a container with cutlery to make it easier for them to eat what they have ordered? If the client decides that their food is very good, but that eating it is difficult, they will stop trusting their services. Do various tests and find the container that makes this task easier for your potential clientele.
The transparency of the container
As a general rule, many establishments choose to hide the food in the packaging that promotes their brand. Isn’t it a contradiction? The logo can also be on the bag or on the side. Seeing the food before tasting it creates an adequate transparency effect and increases the customer’s appetite. Its use is recommended for combined dishes, salads or larger dishes. Food enters before by sight than by taste.
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